Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way
By Joseph Michelli.
Description
A Wall Street Journal bestsellerWhy are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and Prescription for Excellence--Joseph Michelli revealed customer experience practices and strategies of beloved businesses. Now, in this timely new book, he shares the greatest customer-driven insights behind one of the most iconic brand names in the world: Mercedes-Benz USA.DRIVEN TO DELIGHT reveals: How Mercedes-Benz USA launched a multi-year program to elevat...
ISBN(s)
007180630X, 9780071806305
